The Waverly Inn, nestled in the heart of Greenwich Village, is more than just a restaurant; it’s a cultural institution. With its dimly lit ambiance, star-studded clientele, and notoriously strict door policy, it has cemented itself as one of New York City’s most coveted and talked-about dining destinations. But behind the velvet ropes and hushed conversations, a question often lingers: who truly owns the Waverly Inn? The answer, while seemingly straightforward, involves a fascinating narrative of celebrity ownership, business partnerships, and evolving dynamics.
The Power Behind the Palate: Graydon Carter and the Waverly Inn
For many, the name most synonymous with the Waverly Inn is Graydon Carter. Carter, the former editor-in-chief of Vanity Fair, is largely credited with transforming the Waverly Inn from a relatively unremarkable establishment into the A-list haven it is today.
Carter’s Vision: Reimagining a Village Landmark
Carter’s involvement began in 2006 when he partnered with Emil Varda to take over the space. The goal was to create a sophisticated yet intimate dining experience, a place where the city’s elite could gather away from the prying eyes of paparazzi (though that didn’t always work!). He envisioned a modern-day version of the Hollywood Brown Derby, a place steeped in history and brimming with creative energy.
The renovation, meticulously overseen by Carter, transformed the Waverly Inn into the cozy, club-like space we know today. Think exposed brick, dark wood paneling, and the iconic murals that have become a hallmark of the restaurant’s aesthetic.
The Menu and the Atmosphere: Crafting the Waverly Inn Experience
While the décor played a crucial role, Carter understood that the true appeal lay in the overall experience. He cultivated a menu that balanced classic comfort food with contemporary flair, ensuring that both the food and the ambiance catered to a discerning palate. The carefully curated music, the attentive service, and the overall sense of exclusivity all contributed to the Waverly Inn’s mystique.
Graydon Carter’s influence extended beyond the physical space and menu. He became the de facto face of the Waverly Inn, hosting parties, greeting guests, and cultivating relationships with the restaurant’s high-profile patrons. His presence helped solidify the Waverly Inn’s status as a celebrity hotspot.
Beyond Carter: Ownership and Business Partnerships
While Graydon Carter’s name is inextricably linked to the Waverly Inn, the ownership structure is more complex than a single individual. Understanding the various business partnerships is crucial to understanding who truly controls the restaurant.
Emil Varda: The Original Partner
As mentioned earlier, Emil Varda was Graydon Carter’s original partner in the Waverly Inn venture. While Carter handled the creative direction and public persona, Varda brought his own expertise in restaurant management and operations to the table. Together, they formed a formidable team that revitalized the Waverly Inn.
Varda’s role was often less visible than Carter’s, but his contribution to the restaurant’s success was undeniable. He ensured the smooth functioning of the kitchen, managed the staff, and oversaw the day-to-day operations. Their partnership proved to be a successful one for many years.
The Rise of John DeLucie and Crown Group Hospitality
In 2017, a significant shift occurred in the ownership structure of the Waverly Inn. John DeLucie, a prominent New York restaurateur known for his involvement in other successful venues, became a partner. With DeLucie’s arrival, the Waverly Inn became part of Crown Group Hospitality, a company that manages a portfolio of restaurants and bars.
This transition marked a new chapter for the Waverly Inn. While Graydon Carter remained involved, the day-to-day operations and management responsibilities increasingly fell under the purview of Crown Group Hospitality and John DeLucie.
Graydon Carter’s Departure and the Future of the Waverly Inn
In 2019, a major announcement shook the New York restaurant scene: Graydon Carter was stepping away from the Waverly Inn. This decision marked the end of an era and raised questions about the future of the iconic establishment.
The Reasons Behind the Departure
While Carter didn’t publicly disclose the exact reasons for his departure, speculation abounded. Some suggested that he was looking to focus on other projects, while others hinted at disagreements over the direction of the Waverly Inn. Whatever the reasons, his departure left a void that would be difficult to fill.
Who Owns the Waverly Inn Now? The Current Landscape
Following Carter’s exit, the ownership structure of the Waverly Inn solidified with John DeLucie and Crown Group Hospitality taking the lead. While the restaurant has retained its name and many of its signature features, the departure of its most recognizable figure undoubtedly represents a turning point.
Crown Group Hospitality, under DeLucie’s direction, is now responsible for maintaining the Waverly Inn’s reputation and ensuring its continued success. This involves preserving the restaurant’s unique ambiance, upholding its high standards of service, and attracting a new generation of discerning diners.
The current owners have a significant challenge: to honor the legacy of Graydon Carter while also adapting to the evolving landscape of the New York restaurant scene. This delicate balancing act will determine the future of the Waverly Inn.
The Enduring Legacy of the Waverly Inn
Regardless of who holds the reins, the Waverly Inn’s impact on New York City’s cultural landscape is undeniable. It has served as a backdrop for countless celebrity sightings, power lunches, and memorable evenings.
More Than Just a Restaurant: A Cultural Icon
The Waverly Inn is more than just a place to eat; it’s a symbol of New York City’s glamour, exclusivity, and vibrant social scene. Its iconic status has been solidified through countless mentions in popular culture, from television shows to movies to gossip columns.
The carefully cultivated atmosphere, the celebrity clientele, and the sense of being “in the know” all contribute to the Waverly Inn’s allure. It represents a certain lifestyle, a certain aspiration, and a certain level of success.
The Future of the Village Gem
The future of the Waverly Inn remains to be seen. Can John DeLucie and Crown Group Hospitality maintain the restaurant’s magic and appeal? Will it continue to be a destination for the city’s elite? Only time will tell. One thing is certain: the Waverly Inn will continue to be a subject of fascination and speculation for years to come. Its place in New York City’s history is secure, regardless of who owns the keys to its iconic green door. The mystique, the exclusivity, and the memories created within its walls will continue to resonate long after the last reservation has been made.
Who is the face most associated with the Waverly Inn and why?
Graydon Carter is the individual most publicly associated with the Waverly Inn. He spearheaded its reinvention and reopening in 2006, transforming it from a relatively unknown establishment into a celebrity-studded, highly coveted dining destination. His strong presence, connections within media and entertainment, and careful cultivation of the restaurant’s image cemented his role as the face of the Waverly Inn for many years.
Carter’s involvement extended beyond simply being a figurehead. He oversaw the restaurant’s design, curated its atmosphere, and played a significant part in shaping its reputation. While he wasn’t the sole owner throughout the entire period, his prominent role and influence made him synonymous with the Waverly Inn experience, leading many to believe he was the ultimate authority.
What is the ownership structure of the Waverly Inn as of recently?
The precise ownership structure of the Waverly Inn has seen changes over time and isn’t always completely transparent. Initially, Graydon Carter held a major stake. However, in recent years, there have been reports indicating that he sold his controlling interest to John Demsey, a prominent figure in the beauty industry and former executive at Estée Lauder Companies.
While details of the specific agreements and percentage splits are not publicly available, it’s generally understood that Demsey now holds the controlling share. This means he has the ultimate decision-making power regarding the restaurant’s operations, direction, and future. It’s important to note that other investors might also hold smaller stakes in the business, contributing to a potentially complex ownership landscape.
What role did Emil Varda play in the Waverly Inn’s history?
Emil Varda was the owner of the Waverly Inn prior to Graydon Carter’s involvement. He ran the restaurant for many years, establishing it as a neighborhood institution, though not one with the same level of glamour and exclusivity it later achieved. Varda’s ownership represented a more traditional, less publicized era for the Waverly Inn.
While the Waverly Inn under Varda had its own charm and loyal clientele, it lacked the high-profile recognition and celebrity appeal that became its hallmark under Graydon Carter. Varda ultimately sold the restaurant, paving the way for the transformation that would make it a globally recognized hotspot.
How did Graydon Carter transform the Waverly Inn?
Graydon Carter revitalized the Waverly Inn by leveraging his extensive network and understanding of celebrity culture. He redesigned the interior, creating an intimate and exclusive atmosphere, and carefully cultivated a guest list that included A-list actors, writers, and power players. This strategic approach transformed the restaurant into a symbol of status and a sought-after destination.
Furthermore, Carter understood the importance of maintaining the restaurant’s mystique. By implementing a strict reservation policy and carefully managing media access, he created a sense of exclusivity that further enhanced its appeal. This combination of strategic design, curated guest list, and controlled publicity was instrumental in the Waverly Inn’s transformation.
What is the significance of the Waverly Inn’s location in Greenwich Village?
The Waverly Inn’s location in Greenwich Village contributes significantly to its overall appeal and mystique. Greenwich Village has a long history of being a haven for artists, writers, and bohemians, giving the restaurant a sense of historical and cultural significance. The intimate, neighborhood setting creates a different atmosphere than the more overtly flashy restaurants found in other parts of Manhattan.
The Village’s narrow, winding streets and historic buildings lend themselves to the Waverly Inn’s discreet charm. The restaurant’s tucked-away location adds to its sense of exclusivity, making it feel like a hidden gem rather than a widely advertised tourist destination. This sense of place is crucial to its enduring appeal.
What are some of the key features that contribute to the Waverly Inn’s exclusive atmosphere?
Several elements contribute to the Waverly Inn’s famously exclusive atmosphere. One of the most important is its strict reservation policy, which makes it notoriously difficult to secure a table, even for well-connected individuals. This scarcity breeds demand and reinforces the perception of exclusivity.
The restaurant’s intimate size and low lighting also play a crucial role. The dimly lit, cozy interior creates a sense of privacy and intimacy, making it a popular spot for discreet meetings and celebrity sightings. The limited seating further enhances the feeling of being part of an exclusive club.
What impact did the change in ownership potentially have on the Waverly Inn?
A change in ownership, especially a shift in controlling interest, can potentially have a significant impact on the Waverly Inn. While the new owner may choose to maintain the existing formula, they also have the power to implement changes to the menu, decor, or overall direction of the restaurant. This could alter the established brand identity and appeal.
Depending on the new owner’s vision, the Waverly Inn could either evolve while retaining its core values or undergo a more radical transformation. Factors such as their understanding of the restaurant’s historical significance, their relationships within the industry, and their overall business strategy will all influence the future direction of this iconic establishment.